The F Word | Feminist Apparel
BOLD
Feel empowered in one of our relatable feminist prints
COMFORT
Relaxed, boxy fitting garments for optimal comfort
SUPPORTING WOMEN
10% of every sale donated to a charity fighting gendered violence
SUSTAINABLE
Made ethically and sustainably with the earth in mind
Who Are We?
We’re a female-owned Australian apparel brand with a strong feminist focus, hence ‘The F Word’ (no, not the 'F' word you're thinking of).
Sick of the double standards we found ourselves held to as women, we started designing t-shirts to express this frustration - and unsurprisingly, they proved to hit a common nerve.
Feeling impassioned by this, we started this small business to share empowering unique feminist apparel to spark everyday conversations and create a catalyst for changing culture.
If you’re as passionate about gender inequality as we are, we guarantee you’ll love our prints!
10% Of Every Sale Donated To Fighting Gendered Violence
Your purchase does more than just make a statement—it creates real change.
We're proud to announce that 10% of every purchase you make goes directly to Full Stop Australia, a renowned Australian charity dedicated to eradicating sexual, domestic, and family violence in our communities.